The JPO’s Approach to Interpreting the Figurative Part of a Mark as a Letter | ONDA TECHNO Intl. Patent Attys.[Japan Patent Firm] | Gifu City

The JPO’s Approach to Interpreting the Figurative Part of a Mark as a Letter | ONDA TECHNO Intl. Patent Attys.[Japan Patent Firm] | Gifu City

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The JPO’s Approach to Interpreting the Figurative Part of a Mark as a Letter

November 07, 2025
Trademark Attorney Katsuhisa SAKUMA (Mr.)

Appeal Number

Rejection 2025-734 (JP Appl. No. 2024-105683)

Case Summary

  The Examiner determined that the letters forming the filament portion of the cited mark were considered similar to the applied-for mark “MUST” written in standard characters. Additionally, the designated services of the cited mark were similar to those of the applied-for mark. Accordingly, the Examiner issued a decision of refusal against the application.

  However, the appeal Examiners determined that the Examiner’s finding was incorrect. That is, they concluded that the applied-for mark was not similar to the cited mark.

Date of Decision

April 17, 2025

Trademark(s)

 (Applied-for Mark)
MUST (written in standard characters)

(Cited Mark: JP Reg. No. 6032412)

Designated Goods and Class

(Applied-for Mark: JP Appl. No. 2024-105683)
  Educational and instruction services relating to arts, crafts, sports or general knowledge etc. in Class 41

(Cited Mark: JP Reg. No. 6032412)
  Educational and instruction services relating to arts, crafts, sports or general knowledge etc. in Class 41

Summary of Decision

  The cited mark mainly consists of an electric light bulb that includes a filament. The filament has a highly stylized design. Therefore, the appeal Examiners determined that the filament’s design could not be recognized as a specific letter separable from the cited mark for comparison with the applied-for mark.

  Accordingly, the appeal Examiners reversed the Examiner’s decision.

Comments

  This case serves as an example of the JPO’s criteria for determining whether a stylized shape can be recognized as a letter.

  A reading of the filament shape as the word “must” cannot be ruled out.  However, part of the filament, namely, the portion resembling “mu”, appears more like a coil. Therefore, it would be difficult to recognize the filament shape as the letters “must” unless the applied-for mark “MUST” were placed beside the cited mark.

  In view of the above, we believe that the appeal Examiners’ decision is reasonable.