China, a country that has attracted attention from around the world, is transition from "the factory of the world” to “the marketplace of the world”. China is still developing at high speed, and many business opportunities are available for foreign companies. Consequently, foreign companies are increasingly expanding business into China. It is an obvious fact that for a company expanding into the Chinese market, establishing an intellectual property strategy is an important issue as one of the essential elements for developing business in China.
On the other hand, Chinese policy for dealing with intellectual property, which was hastened through development in preparation for joining the WTO, has remained without a major shift over these years. Although the legal system was developed, there are still many points left that are not identified in terms of a practical operating structure. It often happens that legal interpretation and the practical way for dealing with the system are different depending on the central bureaucracy, the local organs, and the official in related sections. In these circumstances, proper support services are in demand for effective protection of clients’ intellectual property and understanding the Chinese system for intellectual property and the operational features of the law.
Therefore, soon after China joined the WTO, ONDA TECHNO Shanghai Trademark Agency Co. Ltd was established to provide a support service for protecting intellectual property interests in China under the management philosophy of ONDA TECHNO Intl. Patent Attys: “Creating worldwide value by offering high quality intellectual property services”. Since establishment, we have been creating a system of support for our clients’ intellectual property strategies by analyzing the Chinese system for intellectual property and the operational features of the law. We have also devoted our energies to building a network of contacts and to provide services adapted to Chinese culture.
Thanks to our clients’ support, including Japanese companies, ONDA TECHNO Shanghai Trademark Agency Co. Ltd is growing as an indigenous firm that can provide not only trademark prosecution services but also other trademark-related services.
We will continue to devote all our energy to assisting our clients’ business in China by providing speedy and enhanced services pertaining to intellectual property.
Yu XIA
General Manager
ONDA TECHNO Trademark Agency Co., Ltd.